POSTER

Acting Identity, 2019
Logo / Typography / Identity / Poster

Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
 

The Acting Alphabet 
Every character acts like someone else.
 

alphabet-1
logoedit3
th_card2
letter
vallet
hairclip
dust
door
durak
poster-50X70
poster-50X70
poster-50X70
poster-50X70
poster-50X70
poster-50X70
poster-50X70
poster-50X70
poster-50X70

Selected Works

© 2022 Önder Dündar