Acting Identity, 2019
Logo / Typography / Identity / Poster
Theatre Hours is a newly opened acting school in Turkey. To create a brand identity, TBWA\Istanbul designed a system that can act. The design idea is based on the notion of becoming someone else, to reflect the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.
The Acting Alphabet
Every character acts like someone else.
Selected Works
Kum TaneleriPoster
MuammaPoster Design
Demiryolu HikayecileriPoster Design
GörülmüştürPoster
Altıdan Sonra TiyatroPoster
Stones Do RememberPoster Design
Cyrano de BergeracPoster
LampedusaPoster
The ExamPoster
KarasinekIdentity
ZebercetPoster