Invisible Petitions
BACKGROUND
On March 20, Turkey withdrew from the Council of Europe Istanbul Convention, which protects women from domestic violence. This decision was met with protests in Turkey. Because in only 2020, 409 women were killed. Many of these women had written petitions to the State Prosecution Office asking for protection. Over and over again. They were ignored by the authorites and they were all killed.
IDEA
We Will Stop Femicide Platform wanted to make this problem visible. A real petition of a woman has been enlarged to the size of a building with the headline taken from her own words: “I don’t want to die.”
EFFECTS
The outdoor went viral within hours, shared by millions. 12 hours later it’s been removed. This sparked the crowds even more. The outdoor became motto poster, tshirt, audio, filter, artwork creating its own media. The opposition municipalities joined the movement by hanging it for free all over Turkey. “I don’t want to die” outdoor has been the most shared and cult visual of the past many years turning into many forms. More important than all, it increased the support for Istanbul Convention.
CANNES LIONS 2021
Gold Lion / Media
2 x Silver Lion / Media
2 x Bronze Lion / PR
2 x Shortlist / Outdoor
Shortlist / Grand Prix For Good
Shortlist / Glass: The Lion for Change
D&AD AWARDS 2022
Wood Pencil / Impact
Wood Pencil / Media
CLIO AWARDS 2022
Silver / Out of Home
Shortlist / Creative Effectiveness
THE ONE SHOW 2022
5 x Shortlist / Fusion Pencil, Cultural Driver,
Creative Effectiveness, Public Relations, Out of Home
EUROBEST 2021
Glass / The Award for Change
Bronze / Media
Shortlist / PR
GOLDEN DRUM 2022
Silver Drum / Social Good
CARE AWARDS 2021
Care Awards Winner
CHANGE OF MEDIUM
OUTDOOR AWAKENING A NATION
CREDITS:
Advertiser: We Will Stop Femicide Platform
Advertising Agency: TBWA\ISTANBUL
CCO: İlkay Gürpınar
ECD: Volkan Karakaşoğlu
CD: Eser Yazıcı
Creative Group Head: Önder Dündar
Copywriter: Cantekin Güngör
Art Director: Ece Aktürk